When your team enters a long enterprise sales cycle, procurement teams treat...

https://dibz.me/blog/is-your-g2-profile-a-ghost-town-why-stale-trust-signals-kill-enterprise-deals-1099

When your team enters a long enterprise sales cycle, procurement teams treat your digital footprint like a background check. They head straight to G2 or LinkedIn to validate your claims before ever agreeing to a discovery call