When negative content hits your search results or social feeds, your instinct...

https://www.scribd.com/document/1016385263/The-Ghost-in-the-Machine-How-to-Neutralize-Outdated-Claims-About-Your-Business-212893

When negative content hits your search results or social feeds, your instinct might be to react immediately. But rushing in often fuels the fire and hurts your bottom line. Instead, focus on protecting your reputation and keeping customer trust intact