SEO retainers usually cap out at 30 percent margins because you are trading...

https://www.4shared.com/office/hhMWgw-2jq/pdf-69706-48553.html

SEO retainers usually cap out at 30 percent margins because you are trading hours for revenue. Use your agency as a lab to build custom software instead. Shifting to products can push those margins past 70 percent and stop the cycle of constant hiring.