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인스타그램은 유저층에 대한 타깃팅이 쉬워 마케팅에 나은 채널이다. 사용자가 정말로 호기심 있어 하는 것을 해시태그로 파악할 수 있고 팔로잉 관계에 있는 시민들을 따라서서 마케팅 메시지를 널리 퍼뜨리기가 쉽다. 그것도 SNS의 특성인 그때 그때 내용이다.

전년 금감원은 소액결제 현금화 등 불법금융홍보를 방송통신심의위원회에 신청해 사이트 폐쇄와 게시글 삭제, 계정 중지 등을 확정했지만 ‘언론 보도에는 대응하지 않았다. 금감원 직원은 “언론의 보도는 선전으로 규정할 수는 없어 보여서 판단하기 불편한 면이 있을 것입니다”고 했다.

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