Expanding into Europe is a headache when your site starts cannibalizing its own...

https://www.bookmark-step.win/expanding-into-the-eu-is-a-minefield-especially-when-your-site-starts-flagging

Expanding into Europe is a headache when your site starts cannibalizing its own traffic. If you’re tired of seeing `hreflang` conflicts destroy your rankings, it’s time to move beyond basic tag implementation