Don't waste budget on link outreach if your site isn't technically ready....

https://wiki-byte.win/index.php/How_to_Audit_a_Publisher%E2%80%99s_Organic_Traffic:_Stop_Buying_%22Ghost%22_Backlinks

Don't waste budget on link outreach if your site isn't technically ready. Before you hire an agency, audit your crawlability, internal linking, and Core Web Vitals to ensure your new links actually move the needle