Consumers don’t want to jump through hoops anymore. We’ve reached a point where...

https://www.bookmarkingvictor.win/we-ve-moved-past-the-nice-to-have-phase-today-if-an-app-makes-a-user-type

Consumers don’t want to jump through hoops anymore. We’ve reached a point where if your app takes more than two seconds to load or forces a re-login, people just move on. It’s all about cutting out the annoying friction