Comparing the Most Influential Google Maps Ranking Factors for Local Businesses

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

If you manage local SEO long enough, you start noticing the same pattern. Two businesses can launch identical-looking changes, one moves up in Google Maps and the other barely budges. That’s not magic, it’s mechanics