Commenter 1 (Sarah, 8 years in e-commerce marketing):

https://send.now/dijfdp81h3qh

Commenter 1 (Sarah, 8 years in e-commerce marketing): Look, I’ve been running Facebook Ads for a mid-sized apparel line for 5 years, and the article’s point about ad fatigue is spot on. Last year, we blasted $25K over 3 months only to see CTR drop from 3