Changing your SaaS pricing often means balancing fewer sign-ups against higher...

https://www.charliebookmarks.win/when-you-raise-saas-prices-it-often-means-fewer-signups-one-company-faced-a

Changing your SaaS pricing often means balancing fewer sign-ups against higher revenue per customer. One case showed a 31% drop in conversions but a 22% lift in overall revenue