a/b testing

https://9z4k4z8n8i.urbanvellum.com/posts/why-technical-seo-matters-for-site-performance-and-user-experience

A/B testing is a simple but powerful way to compare two versions of something, like a webpage or email, to see which performs better. You show version A to one group and version B to another, then measure metrics like clicks or conversions. It takes the guesswork out of decisions by relying on real data from actual users, helping you make small, incremental improvements that add up over time. It's not about flashy changes but about understanding what actually works for your audience.